Mumbai, December 9, 2019 :
Wearing her running gear and posing alongside an adorable rescued pup named Mishka, Olympic sprinter Dutee Chand – India’s first professional athlete to come out as a member of the LGBTQ+ community – stars in a new People for the Ethical Treatment of Animals (PETA) India ad for International Animal Rights Day (10 December). The ad – which states, “Take Pride in Respecting Animals: Report Cruelty” – was shot by photographer Akhil Ranjan with make-up and hairstyling by Sunanda Mathur. Mishka was accompanied by Animal Welfare Trust Ekamra.
A copy of the ad can be downloaded from here. An exclusive video interview can be viewed here and downloaded from here.
“Animals on the streets have tough lives, so it’s up to all of us to speak out if we ever witness them being abused,” says Chand. ”My friends at PETA India and I encourage everyone to treat animals with kindness and respect, just as we all want to be treated every day.”
PETA India – whose motto reads, in part, that “animals are not ours to abuse in any way” – notes that across India, thousands of homeless cats and dogs go hungry and thirsty, are killed by vehicles, sustain broken bones, suffer from infected wounds, and are abused by cruel people. Buying cats and dogs from breeders or pet stores only exacerbates the homeless-animal overpopulation crisis, which is why PETA India urges everyone to adopt animals from shelters. The group also encourages everyone to have their animal companion sterilised to help reduce the homeless-animal population so that dogs and cats who are already alive have the best possible chance of getting good homes.
Chand is part of a long list of celebrities – including Virat Kohli, Anushka Sharma, Rohit Sharma, Alia Bhatt, Shikhar Dhawan, John Abraham, Sidharth Malhotra, Sonam Kapoor, and Sania Mirza – who’ve teamed up with PETA India to promote kindness to animals.
PETA India opposes speciesism, which is a human-supremacist worldview. To report instances of cruelty to animals or animals in need of emergency care, please call the group’s emergency helpline on +91 9820122602. For additional steps that can be taken to tackle cruelty, see this blog post on PETAIndia.com.