Flipkart and J&K Handloom to promote local artisans, weavers

New Delhi, October 15, 2020: Flipkart, India’s home grown e-commerce market place, has signed a Memorandum of Understanding (MoU) with the Union Territory of Jammu & Kashmir to promote local Arts, Crafts and Handloom sectors by bringing them into the e-commerce fold.
The MoU was signed through a virtual ceremony between Hashmat Ali Yauto, Managing Director, J&K Handlooms and Handicraft Corporation and Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart group, in the presence of Manoj Sinha, Lieutenant Governor, UT of J&K, K. K. Sharma, Advisor to Lieutenant Governor, J&K, B. V. R. Subrahmanyam, Chief Secretary, UT of J&K and Manoj Kumar Dwivedi, Commissioner/Secretary to Govt. Industries and Commerce Department.
The virtual event was attended by artisans and weavers from the UT of J&K who are looking forward to benefiting from e-commerce as part of this initiative.
The partnership with Jammu & Kashmir Handloom and Handicrafts Corporation under the Flipkart Samarth program will enable Jammu & Kashmir’s local artisans, weavers, and craftsmen to showcase their hallmark products to millions of customers across the country.
Both the parties will focus on creating avenues to increase business and trade inclusion opportunities for these underserved segments of the society, thereby adding further thrust to Made in India efforts.
As part of this MoU, Flipkart will onboard local artisans and weavers in the Union Territory to promote the best of Jammu & Kashmir’s local handicraft and handloom products, besides individual master artisans and weavers associated with the local government.
Through the initiative, Flipkart Samarth is looking at enabling employment opportunities for the handlooms and handicraft sectors and help uplift the economic conditions of this fraternity.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “We are excited to join hands with the J&K Handloom and Handicrafts Corporation to bring the local heritage of Jammu & Kashmir on our platform. The crafts and handlooms of the Union Territory have gathered worldwide recognition. Through this partnership, e-commerce will function as an enabler to not only provide nation-wide access to the artisans and weavers community but will also catalyze local economic activity. This MoU will enable thousands of artisans to reap the benefits of e-commerce and scale up their business.”

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