An American author looks at the ‘little gems’ around as glimmers of inspiration. Indeed, this is how, the young gemologist and an intuitive businessman Mr. Soli Sethi looks at the entire spread of precious gemstones at his popular store in Chandigarh.
His passion for gems, and the different stories they tell urged Soli to pursue studies in Coloured Stones from Gemmological Institute Of India and from Gemological Institute of America (GIA).
This energetic and passionate man specializes in Ruby, Sapphire and Emerald (GIA). He holds ‘Life Time Fellow of Forum Of Indian Gemmologist’. Soli is also a prestigious member of the Gem & Jewellery Export Promotion Council and the World Gem Society.
Apart from gemology, Soli is a car rallyist and has led many mountaineering expeditions.
Mr. Sethi is an MBA and Post Graduate in Advertising & Public Relations from Symbiosis and has done a course in Strategic Marketing Planning from Indian Institute of Management, Lucknow.
He is using his management skills to excel in his first generation business of genuine gemstones in Chandigarh. He was the first to introduce the concept of Certified Gemstones. The motto was to be the best in the field, to change the face of how people look and buy gemstones.
Mr. Sethi added another chapter by launching a brand Vishhwas in 2008. Credibility, Consistency and Certification are the cornerstones of the value system at Vishhwas. The brand continues to set the standards for the finest in natural gemstones. It was the success of this brand and the demand which made this gemologist launch an e-commerce website.