MP Birla Cement’s new premium brand Samrat Advanced launched

Durgapur, August 12, 2020: MP Birla Cement today launched from Durgapur its newest offering Samrat Advanced for West Bengal and Jharkhand markets.
This brand is an upgrade on its traditional and existing Samrat brand which always enjoyed good acceptability in these markets.
Samrat Advanced is positioned for the aspirational consumers who think ahead, are more aware about their surroundings and for them building a home is not only creating a shelter but much more than that. The brand positioning is all about ‘Think Differently’ or ‘Nazar Badlao’.
The brand is for those consumers who think differently from a traditional individual home builder.
Keeping in view the changes in climatic conditions and new construction practices, MP Birla Cement has come up with this variant, for the end users’ requirement.
The new Samrat Advanced cement is specially designed to take care of the twin challenges of chloride attack and corrosion, which generally take place during and post-construction.
The new product will enable fast setting, high initial strength and smooth finish, which will ensure a durable and impermeable structure.
On-site technical assistance and product know-how will be available at all times consumers.
P K Paliwal, Unit Head, Durgapur Cement Works of Birla Corporation Limited (MP Birla Group); Koushik Choudhury, Head, Customer Support Service-East; Aviroop Roy, Regional Head, Sales; Pritam Sengupta, Logistics Head for the unit were present at Durgapur Plant to flag off the 1st batch of trucks carrying the maiden consignment of SSamrat Advanced to the channel partners.
With its long heritage as one of the oldest and most respected cement manufacturers of the country, MP Birla Cement has always put the customer at the heart of the business and never stopped at being just a provider of quality cement.
MP Birla Cement understands that building a home is a labour of love and an investment of a lifetime. Therefore, MP Birla Cement has committed itself to partnering the customer from “Cement Se Ghar Tak”.
MP Birla Cement’s best in class Customer Support Services will also be available to customers: Customer Support Service team: Toll Free: 1800 123 1117

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