‘MyHappimess’ on mental well-being launched on World Mental Health Day

New Delhi, October 12, 2020: In the routine of everyday life, stress, anxiety, anger, happiness, sad, love are all emotions and moods that are experienced and dominate the mind state.
Every decision or action is often tied to our mental state.
But these emotions and moods are rarely discussed, explored for understanding or conversed upon.
On World Mental Health Day, ITC Fiama launched MyHappimess, an initiative designed to encourage conversations, explore the everyday emotions that go through the human mind and drive awareness around mental well-being and health.
In an endeavour to understand the changing attitude and behaviour of Indians towards mental health and well-being, ITC Fiama with Nielsen, conducted one of India’s largest online surveys on Mental Health.
Over 700 individuals between the age of 18-45 years, men and women, across 15 cities in India participated in the survey.
The study revealed that 77% individuals felt that conversations around mental health and wellbeing were not adequate; 87% said mental health was at least as important as physical health; more than 80% said that the lockdown had negatively impacted their mental well-being; nearly 1 in 4 young Indians felt that mental health issues can start as early as the teens; 70% of young Indians under the age of 25 had issues with mental wellbeing and many such facts.
With this as the premise, ITC Fiama in collaboration with the NGO MINDS Foundation designed and curated the MyHappimess initiative.
MINDS Foundation has been providing mental health literacy programs, case management and access to care since 2010.
MyHappimess, offered curated content designed to uplift and manage different moods through sounds, movement, meditation, nutrition and affirmations.
It provided a social medium to deal with negative mood states like anger, stress, anxiety and also enhanced positive mood states like self-love and Happiness.
Dr. Raghu Appasani, a Psychiatrist and Founder/CEO of the MINDS Foundation, stated, “We all have mental health issues and at any point in time, we are somewhere on that spectrum.”
He explained that the rise in mental illness had exponentially grown in the past decade and observed, “We all are impacted by mental health distress at some point, whether we are rich, poor, young, or old; therefore, we must all become literate in the language of mental health to create an empathetic and compassionate approach to allow those suffering to no longer feel left in the dark.”
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited said:
“Stress is a commonly understood and widely experienced term. There are simple things that we often try to do to help alleviate this stress but rarely do we engage in conversations on this. The Fiama-Nielsen survey to understand the changing attitude and behavior towards mental health corroborated this need to enhance conversations.
“Fiama with MyHappimess embarked on a purposeful journey to encourage mental well-being as a more proactive routine in everyday life.”
As part of the MyHappimess initiative on World Mental Health Day, Fiama presented a special video with singer and songwriter Lisa Mishra.
The video urged everyone to #SayMoreThanOkay and celebrate the many moods that make one unique.

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