Nitin Gadkari launches Khadi Footwear; KVIC targets Rs 5000 crore business

New Delhi, October 21, 2020: Union Minister for MSME, Nitin Gadkari today launched India’s first-ever high quality Khadi Fabric Footwear, designed by Khadi and Village Industries Commission (KVIC) through Video Conference.
The footwear is made of Khadi fabric like Silk, Cotton and Wool.
Gadkari also launched the online sale of Khadi footwear through KVIC’s e-portal www.khadiindia. gov.in.
Gadkari heaped praise on Khadi fabric footwear saying such unique products had high potential of capturing the international market.
At the same time, he said, Khadi fabric footwear would create additional employment and higher income for our artisans.
“Khadi footwear is a unique product. International quality and use of fine fabric like Patola Silk, Banarasi Silk, Cotton, Denim would attract the youngsters who can purchase it online. These footwear are cost-effective,” Gadkari said while also urging KVIC to develop alternatives to leather accessories like ladies’ handbags, purses, wallet in handcrafted Khadi fabric that has a huge potential in foreign markets.
“By developing and marketing such products overseas, Khadi India can capture a market worth Rs 5000 crore,” the MSME Minister said.
Minister of State for MSME, Pratap Chandra Sarangi said the Khadi fabric footwear is not only environment-friendly and skin-friendly but it reflects the hard work of Khadi artisans that has been put in to make fabric for these footwear.
“I congratulate KVIC for developing Khadi fabric footwear according to the global taste. I am sure by occupying a major share in the footwear industry, Khadi fabric footwear will help in reviving the country’s economy,” Sarangi said.
To begin with, the footwear have been launched in 15 designs for ladies and 10 designs for men.
Exquisite Khadi products like Patola Silk of Gujarat, Banarasi Silk, Madhubani-printed Silk of Bihar, Khadi Denim, Tussar Silk, Matka – Katia Silk, a variety of Cotton fabric, Tweed Wool and Khadi Poly Vastra have been used to make these footwear unique and trendy.
Available in a wide range of designs, colors and prints, the footwear has been designed to suit clothing for all purposes – formal, casual and festive occasions.
The Khadi footwear price ranges from Rs 1100 to Rs 3300 per pair.
KVIC Chairman Vinai Kumar Saxena said, venturing into new segments, tapping new markets and diversifying the product range, as envisaged by the Prime Minister, have been the mantra for Khadi’s stupendous success in the last six years.

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