Nuvoco launches ‘Concreto Permadure’ – a water-and-cracks-resistant concrete variant

Mumbai, October 19, 2020: Nuvoco Vistas Corp. Ltd. (Nuvoco), a leading building materials company, has launched ‘Concreto Permadure’ – a water-and-cracks-resistant concrete – through a virtual launch programme whichimproves the durability of the structure by minimizing micro cracks and water seepage.
It has been created to specifically address the needs of the Individual Home Builders (IHB) segment, which struggles with these issues.
The product has been designed and developed at Nuvoco’s Construction Development and Innovation Centre
Problems faced during construction are development of micro-cracks and water seepage, which leads to formation of fungus, algae on the surface.
This not only causes health issues; but also reduces the durability of the structure.
Concreto Permadure ensures a durable concrete structure by providing resistance against water seepage and micro-cracks.
Concreto Permadure is produced by carefully proportioning of cement, sand and aggregates along with specialized water-resistant chemicals and engineered fibers.
According to Prashant Jha, Chief Ready-Mix Business, said, “ Through our interactions with customers and market studies we observed that there is a dearth of premium quality concrete in the IHB segment. With the launch of Concreto Permadure, we aim to offer the construction industry a solution that will help in building resilient structures and our consumers, dream homes.”

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