Pumpkart all set to unveil a first of its kind hyper-local e commerce model ‘Figgital’

Chandigarh, June 21, 2020: K S Bhatia, founder
Pumpkart, announced that his new
venture ‘Figgital’ will be launching
in July 2020 end and would be first
hyper local e commerce venture in
non essential products.
The startup will ensure delivery in
tricity within 30 minutes to 3 hours
depending upon the products.
Phones, watches or accessories
will be delivered in 30 minutes to 1
hour in any part of the tricity, while
heavy material delivery time would
be little more.
Initially Figgital will be working
in the area of ‘electronics and home
According to Bhatia, the COVID
19 has introduced a new normal for
corporate India where innovation is
the buzzword.
Taking up the challenge posed,
Bhatia has remodelle his B2B e
commerce platform to mitigate business
challenges for retailers and
manufacturers and to create a comfortable
contact less buying process
for customers.
K S Bhatia says, “The traditional
supply chains have been adversely
affected by the pandemic in both
B2B and B2C. Companies have
laid-off sales staff and supply systems
have been negatively impacted,
which in turn has hit distribution
badly. So retailers and manufacturers
have shifted corporate strategy
by finding ways of digital distribution
and many have made Pumpkart
a point of sale. We have added as
many as 2000 new retailers to our e
commerce platform Pumpkart in the
last 2 months, during the intense
phases of lockdown. Not only retailers,
we have even listed over 100
branded and non-branded companies
and manufacturers since the
last 2 months. MSMEs’ have also
tied up with us as our customers.
These companies have come on
board due to the MOU we had
signed with the Punjab Government.
So despite the pandemic, we are
looking at a year-on-year growth of
300% this year.”
Pumpkart has been profitable for
the last 2 years – the only e commerce
company to be so mainly due
to customer trust and staying away
from ‘burning cash’.
Pumpkart now has over 12,000
retailers, original manufacturers and
wholesalers on board and is easily
finding vendors to meet the demand
of different products by the retail
The organisation is upbeat also as
according to an estimate, the tricity
market is worth Rs 14 to 15 crores
daily for products in the category of
electronics and white goods.
Bhatia says, “In one month we
sold more than 500 gas stoves in the
tricity alone. In home appliances –
washing machines sales grew and in
electronics, smart TVs and mobile
accessories too were much in
K S Bhatia adds, “The trends point
towards an unprecedented situation
and a paradigm shift in consumer
behavior, which is inevitable and is
already being witnessed.”

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