The Body Shop to raise upto Rs. 50 lakh for women waste pickers

Chandigarh, October 28, 2020: The beauty brand – The Body Shop (India) has partnered with Plastics for Change India Foundation to ring in a positive change in the lives of women waste pickers, with Project N.A.R.I. (Nutrition – Ability – Retraining – Inclusion), the Body Shop support for female empowerment and sustainability, with its focus on India’s invisible frontline Covid19 warriors – female waste pickers.
The Body Shop has set up Project N.A.R.I. to support these female waste pickers and set up Project N.A.R.I donations facilities across all its stores and online in order to allow for voluntary donations of just Rs. 20 from its customers.
For every customer donation, the Body Shop will donate an equivalent amount for this cause.
Through this, The Body Shop aims to create awareness and raise upto Rs. 50 lakhs over the next six months towards Nutrition, Ability, Retraining and Inclusion needs of female waste pickers.
According to Shriti Malhotra, CEO, The Body Shop (India), “We are also working to create real impact for our female waste-pickers in India who are facing an unprecedented threat to their lives and livelihoods due to Covid19. This year, as we are all hit by the severity of COVID19 pandemic, we realise how much we owe to these frontline warriors in keeping us safe at great risk to themselves. As we approach this festive season, we want to make a real difference to this community and celebrate the essential nature of the work they do to keep us all safe and healthy.”

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